But it does create an oddly circular culture: Kids develop social media audiences in order to become “stars,” which really just means having enough social media followers to sell out to a brand for sponsorship. Perhaps more amazingly, none of them seem to mind. When I asked kids what they thought about “selling out” for my PBS documentary on social media, none of them could even tell me what “selling out” meant. They thought it had something to do with there not being any tickets left for a concert.
The language barrier aside, young social media users today draw no distinction between art and commerce, culture and advertising. While kids engaged with social media have the ability to express themselves and their values to pretty much the rest of the developed world, they seem unaware of the extent to which these platforms shape the values they choose to express.”